Social channels

Overview

Businesses can connect their AI Agent to social media channels—one of the channel types offered by Ada—allowing it to engage with customers across different platforms. This helps automate responses, provide support, and create a consistent experience wherever customers reach out.

Before setting up an AI Agent, make sure your agent’s core elements—like Knowledge, Actions, and Processes—are in place. Other core features may also apply depending on your setup. To learn more, see the Getting started section.

This section covers how to set up and manage social channels for your AI Agent. You’ll learn how to get started with social media channels, configure and use Sunshine Conversations, and connect to Zendesk social channels.