Trigger an SMS campaign

Start personalized two-way conversations using Short Message Service (SMS) messages. These automated interactions are based on campaigns designed in the Ada dashboard.

Note that you can only trigger an SMS-based campaign for one recipient per API call. Use the Send to a list option in the dashboard to send SMS messages to multiple recipients at a time.

Format the body of your requests as in the following example:

  "campaign_key": "renew_subscriptions",
  "language": "en",
  "recipient": {
      "meta_fields": {
        "phone_number": "4165551234",
        "first_name": "Sam"


A 200 response means that Ada has triggered the campaign and sent the messages to Twilio/SunCo. It does not account for any issues that might impact the messages once they leave the Ada system.